Increase Conversions by Fixing HTTPS Errors
Posted by Mark C in 
Imagine an elderly grandmother – we’ll call her Grandma Moz. She’s about to make her very first online purchase. She’s used a computer before, but feels some anxiety giving out her personal information over the internet. Then, just when she’s about ready to enter her credit card number, the following message pops up:
What does Grandma Moz do? If she is like 30% of most internet users, she runs and hides her credit card back into her wallet never to be seen again. And the unsuspecting website loses the sale.
The 30% is not a statistic based on a large data set, but rather the experience of an actual client website I work with that recently installed HTTPS on its checkout pages. Instead of seeing an increase in conversions, as would be expected, sales actually dropped after installing HTTPS. A brief investigation showed the culprit to be error messages coming from a single browser – Internet Explorer 8. FIxing the problem became an adventure. read more
The Fonts of Web 2.0
There is no official standard for what makes something “Web 2.0”, but there certainly are a few tell-tale signs. These new sites usually feature modern web technologies like Ajax and often have something to do with building online communities. But even more characteristic among these brands is their appearance. Web 2.0 sites nearly always feel open and friendly and often use small chunks of large type. The colors are bright and cheery — lots of blue, orange, and what we jokingly call the Official Color of Web 2.0: lime green.
You can see some of these striking commonalities in Ludwig Gatzke’s compilation of nearly 400 Web 2.0 logos. Read on for a breakdown of the fonts used in a few of our favorite brands.
http://fontfeed.com/archives/the-logos-of-web-20/
Manchester Web Design