Top 10 Must Have SEO Extensions for Google Chrome
Posted by Mark C in 
Every few years I make a browser switch and my web use evolves sometimes for the better, and sometimes for the worse. My particular evolution went something like this: Netscape, IE, KDE Konquerer (switched from Windows98 to Debian – so no more IE), Mozilla Phoenix (early Firefox), IE (what do you know… went back to Windows), Firefox, IE, Firefox, and over the last year Chrome. My latest switch to Google Chrome has had the biggest affect on my daily web usage, particularly from the amazing assortment of extensions. The browser is also light and stylish with cool themes. If you haven’t tried it already I highly recommend you do. With Chrome quickly gobbling up market share, it’s clear I’m not the only one who’s recognizing this.
Ok, enough of this Google fanboy madness… let’s talk about some SEO tools. Google Chrome’s Extensions, much like Android’s Apps, are full of garbage with a few gold nuggets hidden amidst the madness.
Read More At:-
http://www.seomoz.org/ugc/top-10-must-have-seo-extensions-for-google-chrome
4 Powerful CRO Tips
How much effort do you put into humanizing your business and building its credibility? You must have gone to flashy websites which sell their products /services in a very organized manner, provide excellent navigation and usability but which still fail to convert. Why do they fail? This is because they fail to win your trust. No amount of A/B testing or multivariate testing is going to work, if your website/business has credibility issues. Following are few tips to build credibility and get repeated conversions:
Increase Conversions by Fixing HTTPS Errors
Imagine an elderly grandmother – we’ll call her Grandma Moz. She’s about to make her very first online purchase. She’s used a computer before, but feels some anxiety giving out her personal information over the internet. Then, just when she’s about ready to enter her credit card number, the following message pops up:
What does Grandma Moz do? If she is like 30% of most internet users, she runs and hides her credit card back into her wallet never to be seen again. And the unsuspecting website loses the sale.
The 30% is not a statistic based on a large data set, but rather the experience of an actual client website I work with that recently installed HTTPS on its checkout pages. Instead of seeing an increase in conversions, as would be expected, sales actually dropped after installing HTTPS. A brief investigation showed the culprit to be error messages coming from a single browser – Internet Explorer 8. FIxing the problem became an adventure. read more
Yet Another Related Post – WordPress Plug-in
Yet Another Related Posts Plugin (YARPP) gives you a list of posts and/or pages related to the current entry, introducing the reader to other relevant content on your site. Key features include:
- An advanced and versatile algorithm: Using a customizable algorithm considering post titles, content, tags, and categories, YARPP calculates a “match score” for each pair of posts on your blog. You choose the threshold limit for relevance and you get more related posts if there are more related posts and less if there are less.
- Templating: New in 3.0! The YARPP templating system puts you in charge of how your posts are displayed.
- Caching: Improved in 3.1! YARPP organically caches the related posts data as your site is visited, greatly improving performance.
- Related posts in RSS feeds: Display related posts in your RSS and Atom feeds with custom display options.
- Disallowing certain tags or categories: You can choose certain tags or categories as disallowed, meaning any page or post with such tags or categories will not be served up by the plugin.
- Related posts and pages: Puts you in control of pulling up related posts, pages, or both.
25 Organic Search Engine Optimisation Tips
- Think about what you’re offering – With search engine optimization you must always keep in mind what a visitor gets/can get from your website. Whether it’s reading free blog content or the opportunity to buy a product, make sure there is a reason why people should come and visit your website, and always remember it. This will help you focus your SEO content on the keywords that matter.
- Think about what people are looking for – A bit of an extension from the last tip, it’s very important that during keyword research, you should know what people are looking for. What you’re offering and what potential ad-clickers/subscribers/customers are looking for is rarely the exact same. However, you can make it that some of your main keywords are what people are actually searching for. This works great with longtail keywords, even after Google’s May Day update. For example, if your a car dealer, because people looking for a car might search “affordable safe cars”, make that one of your keywords, even if some of your cars are expensive.
- Internal linking is key – How can you rank high in search engines without too many external links? Although most webmasters, even those involved in internet marketing and SEO don’t know it, internal links are just as important as incoming links from external websites. Learn more about internal linking.
- Use anchor text - Any kind of link can be made more beneficial to your website by using anchor text. Anchor text is your actual link text. What does anchor text tell search engines? What keywords you want to rank high for. “Click Here” isn’t exactly a great link anchor text. Learn more about using anchor text effectively: How To Target Keywords Using Links.
- Your page titles aren’t supposed to be focused on users. – They are supposed to be focused on delivering your important keywords to search engines while still making sense to ordinary visitors. For example, a great page title would be “25 Search Engine Optimization Tips” and not “25 Tips That Will Skyrocket Your Search Engine Rankings”. Although the second title has more words, the first one puts a lot more focus on the biggest keyword: “Search Engine Optimization Tips”. So titles are for search engines. Where do you focus on pulling on readers? Your post titles. (If this wan’t obvious, your post titles don’t have to be and shouldn’t be the same as your page titles.) read more